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商务英语中级情景口语：工会
Labor Unions
Dialogue 1
A: Labor relations have been getting heated over the last few days. There's even talk of a strike if contract negotiations don't go smoothly.
B: I would hate to see the negotiations go sour, because the last thing we need is more trouble from the labor union. What do they want this time?
A: They are demanding another raise for full-time employees and more vacation days. They claim there's an increase of work-related stress, so there ought to be some kind of compensation for higher pressure on the job.
B: Hasn't it always been stressful? Why make demands now?
A: With cutbacks after the recession, there is more workload per employee, so in actuality they do have more stress now than in the past. I just don't know if it warrants a pay raise for everyone.
B: I guess the labor union seems to think so.
Dialogue 2
A: Did your company go union? I heard that many companies in our industry are being unionized, so it's getting harder and harder to compete on a level playing field.
B: Yes, we're hopping on the bandwagon and signing up for the union. Mostly people are pretty happy about it... I guess it depends on if you are in management or in the labor force.
A: Management isn't looking on the labor unions too favorably, I'd guess. I don't blame them...Labor unions can really put the squeeze on the executives.
B: Sure... But it's probably better for the workers, because the union's whole purpose is to look out for the little guys. The only way that the little guys can take on the big bosses is if they unite. Labor unions are all about getting a voice for the underdog.
商务英语中级情景口语：罢工和示威
Strikes and Demonstrations
Dialogue1
A:Do you have the day off today?How come you're not at work now?
B:I don't have the day off. Our labor union is staging a nationwide strike today,all of the workers in our department are supporting the labor union by participating and not going in to work this week.
A:Are you serious? Why would they have to go to such extreme measures like a strike? Doesn't your company have a pretty good corporate image? I'll bet the folks at headquarters are going nuts over something as serious as a strike....
B:It happens quite often,actually.Whenever there arises a dispute between the union and the executive group,the first thing they do is to call a strike. Usually it only lasts a day or two before both sides can come to an agreement and we start work again. Anyhow,it's a nice,unanticipated holiday....
Dialogue2
A:Did you hear what's going on downtown today? All the worders from the factory are staging a demonstration in the streets. Not one of the two thousand employees showed up for work today,and they have gathered outside the city hall to demand better working conditions for all factory employees.
B:Wow,sounds chaotic.... two thousand people in the streets carrying picket signs and shouting sloans. What gave them the motivation to finally organize and call management on the substandard working conditions?
A:I think they gained courage after the mayor's speech last week on equality and opportunity for all town citizens. Anyway,the sentiments have been brewing for quite some time.I mean, we all know the working conditions at the factory are quite horrendous.
B:So what kind of demands do they have? What are they asking for specifically?
A:They want raises and medical insurance, and I think they want to clean up the factory's safety hazards. That's probably the most important issue.
商务英语中级情景口语：目标消费者
Dialogue 1
A: The demographic reports are in. From the looks of it, we're going to have to re-evaluate some of the content for our promotional events in different venues.
B:Why, what's the lowdown?
A: According to the report, our Boston crowd is quite different make-up from our Chicago folks. Our Boston consumers are mostly from mid-level to upper-class income levels, universtity or postgraduates, married, no children, white collar. You know the kind,Chicago on the other hand, is mostly mid to low income levels, single parent homes, blue collar. I think we're talking about two totally different target groups.
B: I have no idea there was that great of deviation between the two venues. To make our products sell, we have to take the target audience into account.
A: No kidding, we've got to come up with two completely different sales pitches to suit the needs of each groups.
Dialogue 2
A: What's our target audience for this campaign?
B: This go-around we're focusing on new moms, families with median income and one or more children under the age of two.
A: Do you think that's much different from the soccor moms we tailored the last campaign for?
B: Well, there are some similarities that come up. Because both groups are made up of mothers, so as before, we can play up on maternal instincts, hygiene, safety, along those lines. But that being said, there are some specific differences that come into play.Because we are dealing with mothers of infants here.
A: Right, that makes sense. What's the average age?
B: Demographics say in average age of 28.7, educational back ground of university or post-grad, annual household income of 40-50K a year.
